Manufacturing Sector Modernisation Showcases Rising Talent and Innovation in Aotearoa

The manufacturing sector in Aotearoa is undergoing a significant transformation, led by voices calling for a shift in public perception to recognise the industry as a high-skill, innovation-driven powerhouse. Catherine Lye, Chief Executive of Advancing Manufacturing Aotearoa (AMA), highlighted that while the sector employs 250,000 New Zealanders and generates 60% of the nation's exports, it often remains invisible to the public due to outdated stereotypes. Speaking on the industry’s potential, Lye noted that manufacturing contributes 8% to New Zealand’s GDP through roughly 23,000 businesses. However, she warned that an ageing workforce and a vocational curriculum in need of updating present challenges. To combat this, the AMA is championing 'The Future Makers' initiative, which aims to inspire school-leavers and demonstrate the opportunities available in modern engineering and global exports. Lye emphasized that investing in fit-for-purpose training is critical to maintaining a workforce capable of driving digital and management improvements. The excellence within the sector was recently celebrated at the Minister for Manufacturing Awards in Auckland. During the event, Small Business and Manufacturing Minister Cameron Brewer described the industry as a vital pillar of the country’s growth story, contributing $22 billion to the economy. He praised businesses for investing in their people and adopting new technologies to enhance productivity. Among the standouts of the evening was Devin Gibson from Culham Engineering, a Whangārei-based firm. Gibson was named Manufacturing Apprentice of the Year, receiving $1500 toward his professional development. The judging panel noted that Gibson represents the future of the industry, citing his pride in workmanship, leadership potential, and commitment to safety. By sharing stories of such high-achieving individuals and innovative businesses, the AMA hopes to secure the sector's place as a cornerstone of New Zealand’s future prosperity.