Dave Letele Appointed CEO of NZ Muscle After Acquiring Stake in Company

AUCKLAND — Influential community leader and businessman Dave Letele has been appointed as the new Chief Executive Officer of NZ Muscle, marking a significant transition for the prominent New Zealand supplement brand. The announcement, confirmed by Stuff on July 13, 2026, signals a new era for the business founded in 2006. Under the new leadership structure, Mr. Letele has also acquired a 10% shareholding in the company. He steps into the role as founder Dion Roosenbrand vacates the CEO position to focus on ongoing government investigations involving the business. Mr. Letele is widely recognised across Aotearoa for his extensive work in the health, wellness, and community sectors. His shift into the leadership of a major commercial health enterprise like NZ Muscle represents a fusion of his practical expertise in physical fitness and his growing influence within the New Zealand corporate landscape. NZ Muscle has operated within the New Zealand market for two decades, established by Mr. Roosenbrand in 2006. With Mr. Letele at the helm, the company faces a period of transformation. While the founder remains involved via his history with the brand, the day-to-day operations and strategic direction of the business will now sit with Mr. Letele as he integrates his unique brand of leadership into the company’s future operations.