New Zealand music industry seeks specific support for Māori artists in new election manifesto

The New Zealand music industry is calling on the next government to recognize the sector as a vital growth and export industry, unveiling a comprehensive seven-point manifesto to drive the future of local talent. On Monday, 31 August 2026, industry leaders highlighted the need for strategic changes to help Kiwi artists thrive in an increasingly competitive global market, according to reporting by 1News. A key pillar of the industry’s request includes dedicated support for Māori music. The manifesto argues that while New Zealand music contributed $928 million to the national GDP in 2024, more must be done to ensure local artists—including those within the Māori music sector—can capture a fair share of global market value. The industry is seeking a coordinated approach to development that mirrors the support structures currently afforded to the screen and gaming sectors. Recorded Music NZ chief executive Jo Oliver stated that while total market revenues are increasing, domestic artists are finding it difficult to secure their share of that growth. The manifesto outlines concerns regarding rising costs, shrinking infrastructure for live music, and the challenges posed by artificial intelligence and copyright regulations. Beyond Māori music, the seven-point plan covers music education, venue and touring support, and export initiatives. By treating music as a serious export industry, the sector aims to strengthen the entire development pipeline. This advocacy seeks to ensure that the unique sounds of Aotearoa continue to reach international audiences while providing sustainable careers for the next generation of performers and creators.