NZ First Candidate Bryce Park Uses Humour to Bridge Political Divides via Social Media

New Zealand First candidate Bryce Park is breaking the traditional mould of political campaigning by using humour and viral social media content to engage with a wider audience. Park, who identifies his whakapapa as Ngāti Toa Rangatira, has turned to platforms like TikTok and Instagram to showcase his personality, often utilizing comedy to make himself more accessible to the community. Speaking to Te Ao Māori News on Wednesday, October 21, 2026, Park explained that his strategy is rooted in positivity. He noted that he wants voters to see that he is an approachable person who is not easily fazed by the pressures of the election trail. "For me, I want to make sure people see my personality; they see I’m approachable, they see I am not phased by these sorts of things," Park stated, adding that he believes more can be achieved through a positive outlook. This unconventional method appears to be resonating beyond his own party's base. Park reported that his videos have prompted engagement from traditional Labour and Te Pāti Māori voters. Despite policy differences, these individuals have commented that they find him to be a candidate they can talk to, which Park says is his primary goal for the campaign. By blending political commentary with lighthearted stunts—including what he calls “New Zealand Thirst Traps”—he aims to foster a space where people from all sides of the aisle feel comfortable communicating. Park’s comedic approach draws parallels to the 2023 campaign style of NZ First deputy leader Shane Jones. Park expressed a strong interest in collaborating with Jones on future content if the opportunity arises. As elections continue, Park remains focused on using his imaginative and dry sense of humour to maintain a visible and positive presence in the community, hoping to prove that personality and approachability are key assets in modern New Zealand politics.