Jordyn with a Why Sets Sights on Abbey Road to Take Te Reo Māori Global

Auckland singer-songwriter Jordyn Morgan, known professionally as Jordyn with a Why, is leading a bold new effort to take te reo Māori to the global music stage. As reported by RNZ’s Music 101 on 24 August 2026, the artist is currently campaigning for a support slot at British star Olivia Dean’s sold-out Western Springs concert in October, viewing the opportunity as a vital platform for indigenous language revitalisation. Joining forces with fellow musicians MOHI (Mohi Allen) and Hope, Morgan is part of the ‘4 The Masses’ initiative. The project aims to share te reo Māori with international audiences, including an upcoming trip to London next month. The group has secured a recording session at the iconic Abbey Road Studios, a feat Morgan attributes to a mix of confidence and the support of their tūpuna. During the London visit, they also plan to host a showcase at the Pacific Tavern to celebrate Te Wiki o Te Reo Māori with the local Māori community. Before heading overseas, the artists have been touring local kura kaupapa to build grassroots support. Morgan told Music 101 that it was essential to honour the whakapapa of the language by engaging with the spaces that nurtured te reo Māori long before it was considered popular. She noted that the experience of seeing children sing along has been a "joy-filled" one for the group. The international interest in their work, including a social media repost from Olivia Dean and permission from musician Sam Fender to record a te reo Māori cover of ‘Rein Me In’, suggests a growing global appetite for indigenous sounds. Morgan believes te reo Māori serves as a symbol of hope for other indigenous cultures working to revitalise suppressed languages, proving that cultural identity can thrive on the world's most prestigious stages.